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Event Details
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Thursday 2nd February
9.30 – 11.30
16 Queen Square
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1. Business Basics
• Evaluating business ideas and skills assessment
• Market research and competitor analysis
• Goal setting – personal & business
• Business structures, Company & VAT registration
• Trading names, logos & intellectual property
• Permissions, licences, compliance & insurance
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Thursday 16th February
9.30 – 11.30
16 Queen Square
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2. Marketing
• Segmenting markets & understanding customers
• Determining competitive advantage
• Marketing strategy & tactical planning
• Effective implementation & outcome analysis
• Choosing media, costs & returns
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Thursday 1st March
9.30 – 11.30
16 Queen Square
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3. Accountancy and Tax workshop 1 with WGN
• Record keeping & basic records
• Double entry book keeping
• Completing VAT returns
• Financial projections & cash flow
• Statutory regulations & compliance
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Thursday 15th March
9.30 – 11.30
16 Queen Square
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4. Sales
• Presentation, engagement & closing
• Advanced sales techniques
• Analysis & learning
• Positioning & proposition
• The sales process & pipeline
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Easter Break
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Thursday 19th April 9.30 – 11.30
16 Queen Square
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5. HR
• Before you start recruiting
• Defining what you need
• Job descriptions and Person
• Specifications
• The Recruitment Process
• Interviewing Do’s and Don’ts
• Offering the job
• Induction and Probation
• Supervision and Appraisal Meetings (employee development)
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Thursday 3rd May 9.30 – 11.30
16 Queen Square
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6. Online marketing, including Search Engine Optimisation and pay per click advertising
• Using the web to market your business in the most cost effective way
• Using natural search to get your website in the 1st page of goggle
• Using pay per click marketing as a cost effective way to promote your business
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Thursday 17th May 9.30 – 11.30
16 Queen Square
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7. Access to Finance, with HSBC
• Business banking, finance and support
• Trading preparations & costs
Business Planning
• Projecting costs & revenues
• Assessing profitability & liquidity
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Thursday 31st May 9.30 – 11.30
16 Queen Square
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8. Legal Matters
• Shareholders & loan agreements
• Leases & personal guarantees
• Intellectual property protection
• Terms & conditions and contracts
• Statutory regulations & compliance
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Thursday 14th June 9.30 – 11.30
16 Queen Square
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9. PR to grow your business
• What makes good PR
• Writing an effective press release
• How to stand out from the crowd
• What you should and shouldn’t be saying on your brochures / website
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Thursday 28th June, 9.30 – 11.30
16 Queen Square
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10. Social Media to Promote Your Business
This introductory workshop looks at current social media trends, how to use social media to grow your business, including Facebook, Twitter and LinkedIn, social media strategy and measuring success. The tips and tools you will gain throughout the workshop make managing your social media presence easier and quicker.
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Where
QU2
15 Queen Square
LS2 8AJ Leeds
United Kingdom
Hosted By
QU2, Queen Square Business Quarter, Leeds Metropolitan University
QU2 is the perfect place to start up and develop your business potential as we are a hub for young high growth businesses. Located in the heart of Leeds, we offer bright spacious office accommodation in Grade 2 listed buildings overlooking a quiet leafy square.We have plenty to offer such as:
- Virtual offices ideal for start-ups and businesses wanting to establish a UK or Leeds presence
- We provide shared and private serviced office space, conferencing and meeting room facilities plus a wide range of business support services, training and mentoring
- We work with a wide range of business partners in Leeds, offering you a year's free membership of Leeds Chamber of Commerce and onsite support from HMRC and Business Link Yorkshire
